Category Archives: eCommerce

6 Reasons Why SEO and Content Marketing Are Important for Your Business [2 Mini-Case Studies Included]

A solid search engine optimization plan can do wonders for a business that executes it well and consistently over time. Here are six reasons to make sure you don’t forget about SEO at your own company.

  1. SEO Enables People to Find Your Business
    Search engine optimization (SEO) is important because it helps your website be found on Google. Google is your major priority when it comes to search engine marketing because it controls 77.82% of the search engine market space on desktop computers of December 2016. Google absolutely dominates the competition in mobile search with a 93.76% market share.
  2. Ensures Your Business Shows for the Right Keywords
    By properly optimizing your website, Google can find your website and rank it for keyword terms that your prospective customers and clients are looking for every day.
  3. Potential for Consistent, Long-Term ROI
    Your company can see significant long-term ROI with search engine marketing because once you rank the traffic can be very consistent and plentiful.
  4. It’s Integral to the Way Modern Buyers Discover Products and Services
    Businesses that overlook SEO are leaving a major piece of the online visibility pie on the table. With so many people using their computers and smart phones to search Google, it is natural that you would want your website to be found via Google searches.
  5. The Fat Head vs. The Long Tail
    With SEO, you can rank for major keyword terms for your industry as well as longer phrases made up of 4-5+ keywords. An interesting and counter-intuitive concept is that you can potentially get more traffic from these multiple keyword phrases, despite each individual phrase getting little traffic on its own. In total, the low traffic keywords work together to bring you multiple sources of search engine traffic that are very targeted to what you have to offer. By getting traffic from very targeted searches, the person’s intent is more in line with what you have to offer and your chances of converting them into an email subscriber or customer are much higher.
  6. You Build a Foundation
    The reasons above are the foundation for why every business should take building a blog for their company website seriously. By building a blog with proper SEO tactics and quality content, your website naturally becomes a tool to help drive traffic to your business when combined with appropriate promotional strategies.

Real World Examples of SEO Fueling Client Business Growth

B2C eCommerce – The graphs below show what the combination of on-page keyword optimization and healthy online promotion achieved for one of Clicked Studios’ client.  Prior to this combo strategy, the client averaged 50% less in gross revenues from their eCommerce website than in the current year.  Over the course of their existence, the online store increased their online visibility by gaining back links from 150+ relevant websites.

Healthy Backlinks from Referring Domains Through Steady Online Promotion

As a result, revenue climbed steadily into the $20,000/mo. range, which is now double that of the previous year including the typical seasonal dip.

Doubled Revenues from Link Building and Promo

B2B Traffic Generation – In this next example, another client who is in early stages of search engine optimization and high-quality content creation doubled the amount of new incoming visitors to the website after only a modest couple months of work.  In the graph below, you can see that traffic increased by 193.59% for new sessions and 229.39% for new users from the year before and is expected to rise as efforts continue and build on previous month’s accomplishments.

High Quality Content Creation and Outreach Results

 

Will you be focusing on SEO and content marketing in 2015?

Let us know what your plans are for SEO and content marketing in 2015.  Are you currently working on it or just thinking about it?  Write a comment below and keep the discussion going.

8 Psychological Triggers to Help You Sell More

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Photo courtesy of Tim Sheerman-Chase.

 

 

Do you have a web page that does not sell no matter how many people visit it?

Are you frustrated with checking your traffic and sales stats every day and seeing nothing tangible happen?

If you relate to these problems, you  might have a sales copy problem on your hands.  Luckily, it’s not your fault though.  No one ever talks about what you should say on your web site.  No one ever talks about the psychology of what makes people take action and purchase your products and services.   Most likely, all you have been told is if you have a web site you will be connected to the world and the sales will start rolling in.  You have probably figured out by this point that it takes much more than just having a web site to be successful.

Long ago, the same thing was figured out in the world of advertising.  Just simply blasting your messages to the masses did not guarantee success.  Instead, a strategy had to be used to strike certain psychological triggers in peoples’ minds to make them want to buy.  As discovered by Leo Burnett, a revolutionary advertiser in the 1960’s, communicating certain key pieces of information in sales copy increases the likelihood of a sale by connecting with a prospect’s emotional and rational side.  By hitting all of these psychological points, the message you are trying to communicate will satisfy your prospect’s logical needs and irrational desires.  Even with all of the technological changes that have taken place since Leo Burnett’s time, the human mind has stayed the same so these very same psychological points can be used by as small business owner such as yourself to sell more products and services from your web site.

1. Identify Your Prospect’s Problem

Make sure you talk about the thing that is causing him or her pain!

2. Reveal Your Solution

Show how you will relieve the pain using your solution.

3. Define Your Target Audience

Describe aspects of your prospect’s life and experiences to let them know you truly understand what they are going through.

4. Go Into More Detail Using Steps 1, 2, and 3 As A Pattern

Dig deep and really explain the problem, the pain, and solution in more detail.

5. Bring Up The Biggest Objection

Price is usually not the biggest objection.  Typically, your prospect is more worried about value, quality, or level of service.

6. Provide Case Studies and Testimonials

These supplements provide social reinforcement that your solution will really solve the prospect’s problem.  Some of the best testimonials start off skeptical and finish with the customer being amazed or surprised by the quality of the product or service.  Testimonials that only highlight positive factors can come off as less believable.

7. Reverse The Risk

Let the prospect know they have nothing to lose by trying your company.  Let them know they have a money back guarantee,  financing options, a free, etc.

8. Say Why You Are Unique

Everyone is unique in some fashion.  Do not assume your prospect knows this.  Let them know and fulfill the last of the 8 psychological triggers!

Hitting on each of these eight psychological triggers can help you sell more through your web site.  Be sure to incorporate them into any audio or video you include on your web site as well to make sure you have the hardest hitting content possible.

One last tip for implementing these 8 psychological triggers into your sales copy is to make sure you have really defined your target audience in bullet 3.  If you find you are talking to a broad audience, it is easy to split that audience into smaller niches and build separate web pages that speak directly to each one with these psychological triggers.  As the saying goes, “if you market to everyone, you sell to no one”.

Make Use of Your Visitor’s Attention

Countless small business web sites make the mistake of wasting their web site visitor’s attention.  After spending ad dollars to get a quality visitor, these web sites will display informative content that helps the reader, but fails to get the reader to take any sort of action that helps the company’s marketing and sales effort.

The solution to this problem is “action points”. An action point is simply the point where you ask your reader to do something on your web site. Some examples might be:

  • Buy Now
  • Subscribe Now
  • Sign Up
  • Join Now
  • Make a Comment
  • Share This
  • Tell a Friend
  • Give Us Your Opinion
  • Ask the Expert
  • Like This
  • Tweet This
  • Pin This

It is in your best interested to always make use of your user’s hard won attention.  If you cannot get a reader to purchase right this moment, ask the reader to subscribe to your e-mail or text list so that you can continuously stay in contact with them and not lose that opportunity after his or her first visit to your web site.

Another often forgotten area to ask user’s to take action is after they have taken your main action.  For example, after someone has purchased a product from an eCommerce web site a “thank you” page is typically displayed and that is it.  An easy to implement tactic to receive more value from your visitors is to ask the user to take another action on the “thank you” page such as filling out a survey, entering a contest, share your web site, etc.