Category Archives: Social Media

6 Reasons Why SEO and Content Marketing Are Important for Your Business [2 Mini-Case Studies Included]

A solid search engine optimization plan can do wonders for a business that executes it well and consistently over time. Here are six reasons to make sure you don’t forget about SEO at your own company.

  1. SEO Enables People to Find Your Business
    Search engine optimization (SEO) is important because it helps your website be found on Google. Google is your major priority when it comes to search engine marketing because it controls 77.82% of the search engine market space on desktop computers of December 2016. Google absolutely dominates the competition in mobile search with a 93.76% market share.
  2. Ensures Your Business Shows for the Right Keywords
    By properly optimizing your website, Google can find your website and rank it for keyword terms that your prospective customers and clients are looking for every day.
  3. Potential for Consistent, Long-Term ROI
    Your company can see significant long-term ROI with search engine marketing because once you rank the traffic can be very consistent and plentiful.
  4. It’s Integral to the Way Modern Buyers Discover Products and Services
    Businesses that overlook SEO are leaving a major piece of the online visibility pie on the table. With so many people using their computers and smart phones to search Google, it is natural that you would want your website to be found via Google searches.
  5. The Fat Head vs. The Long Tail
    With SEO, you can rank for major keyword terms for your industry as well as longer phrases made up of 4-5+ keywords. An interesting and counter-intuitive concept is that you can potentially get more traffic from these multiple keyword phrases, despite each individual phrase getting little traffic on its own. In total, the low traffic keywords work together to bring you multiple sources of search engine traffic that are very targeted to what you have to offer. By getting traffic from very targeted searches, the person’s intent is more in line with what you have to offer and your chances of converting them into an email subscriber or customer are much higher.
  6. You Build a Foundation
    The reasons above are the foundation for why every business should take building a blog for their company website seriously. By building a blog with proper SEO tactics and quality content, your website naturally becomes a tool to help drive traffic to your business when combined with appropriate promotional strategies.

Real World Examples of SEO Fueling Client Business Growth

B2C eCommerce – The graphs below show what the combination of on-page keyword optimization and healthy online promotion achieved for one of Clicked Studios’ client.  Prior to this combo strategy, the client averaged 50% less in gross revenues from their eCommerce website than in the current year.  Over the course of their existence, the online store increased their online visibility by gaining back links from 150+ relevant websites.

Healthy Backlinks from Referring Domains Through Steady Online Promotion

As a result, revenue climbed steadily into the $20,000/mo. range, which is now double that of the previous year including the typical seasonal dip.

Doubled Revenues from Link Building and Promo

B2B Traffic Generation – In this next example, another client who is in early stages of search engine optimization and high-quality content creation doubled the amount of new incoming visitors to the website after only a modest couple months of work.  In the graph below, you can see that traffic increased by 193.59% for new sessions and 229.39% for new users from the year before and is expected to rise as efforts continue and build on previous month’s accomplishments.

High Quality Content Creation and Outreach Results

 

Will you be focusing on SEO and content marketing in 2015?

Let us know what your plans are for SEO and content marketing in 2015.  Are you currently working on it or just thinking about it?  Write a comment below and keep the discussion going.

Why do we like, comment, and share on Facebook?

Why we like, comment, and interact on social media like facebook

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Why do we like, comment and share while  using Facebook? What’s the reasoning behind it? Why do millions of people do these activities on a daily basis?  What drives some people to even become addicted to social media?

I first looked inward to find the answer. It struck me as literally the digital version of giving a thumbs up that all my friends see. Every time I like something on Facebook I can quickly and easily display my approval. Going beyond my personal thoughts, what does liking say about us all as a whole? I searched all over the place and discovered many studies have been performed to figure out why we do what we do on Facebook.

The first big reason I found for liking is that clicking that button seems to act as a currency that makes us all feel more involved. Facebook knows this quite well and up until recently, they cashed-in on what you and I “like” by sending data to advertisers.

Reasons We Use Facebook

  1. Using Facebook makes us happy.  This is confirmed by pupil dilation in studies where people use Facebook.
  2. Elan Morgan’s 2-week experiment demonstrated it’s a quick and easy way to show we approve a post, picture, or video.
  3. According to Medical News Today, positive feedback from Facebook is seen as ‘reward’. It always feel good to receive multiple likes or comments from your peers.
  4. We reveal something about ourselves the more we use Facebook more.  A  study by PNAS.org of more than 58,000 people showed, that based on  someone’s likes, you can figure out whether that person is:
    • White or African American with 95% accuracy.
    • Gay or Straight with 88% accuracy.
    • Democrat or Republican with 85% accuracy.
    • Male or Female with 93% accuracy.
    • Age with 75% accuracy.
  5. A study from the Psychology Today has shown to us that within the digital world, when we use social networks such as Facebook to chat or comment, that users generally felt more empathy towards friends. The simple act of liking and interacting with your peers online induces a sense of belonging and happiness.
  6. Because we get something out of it.  A Syncapse study found that a vast majority of people within the study tend to make these decisions based on understandable reasons.  Here’s what has been found:
    • 49% support the brand they like
    • 42% get a coupon or discount
    • 41% receive regular updates from brands they like
    • 35% participate in contests
    • 31% share personal good experiences
    • 27% share interests/lifestyle with others
    • 21% research brands when looking for specific products/services
    • 20% see friends that have already “liked” or are a “fan”
    • 18% a brand advertisement (tv, online, magazine)
    • 15% recommended to fan the brand

The Why of Commenting

We have something to say and it’s more satisfying to comment or receive comments compared to likes.

Research shown by Molra Burke, who is studied 1,200 Facebook users in an experiment, has found that personal messages are more satisfying to receivers than one-click communication of likes.

Burke says, “People who received composed communication became less lonely, while people who received one-click communication experienced no change in loneliness,” she said…. Even better than sending a private Facebook message is the semi-public conversation, the kind of back-and-forth in which you half ignore the other people who may be listening in. “People whose friends write to them semi-publicly on Facebook experience decreases in loneliness.”

Commenting for me involves being engaged. We as humans need social interaction with other people, so it comes to little surprise that we’d be inclined to satisfy this need through conversations with our peers while using Facebook. Especially within the groups we join. Passion leads to conversation when multiple individuals like the same categories.

The Reason People Post Status Updates

This is how often people update their status on Facebook according to research done by  Pew Research

  • 10% of Facebook users change or update their own status on Facebook on a daily basis.
  • 4% update their status several times per day.
  • 25% of Facebook users say that they never change or update their own Facebook status.

The primary reason is that posting relieves loneliness.  A study found that when students updated their Facebook statuses more often, they reported lower levels of loneliness. We all want to be acknowledged and have the attention of someone, posting a status makes the endeavor of obtaining that attention far easier to obtain.

On the opposite side of the coin, we stop posting because of self-censorship. Researchers at facebook conducted a study on self-censorship [that is, the posts you write and never actually publish,] and found out over the course of 17 days, while tracking 3.9 million users that 71% of users type out at least 1 status or comment and decide not to submit. On average, users change their mind about 4.52 statuses and 3.2 comments.  You can check out data charts for this over at BufferBlog.

Why We Share

A worldwide poll done by Ipsos offers some findings, noting that around the globe, people primarily:

  • share 61% interesting things.
  • 43% important things, funny things.
  • 37% let others know what they believe in and who they really are.
  • 30% recommend a product, service, movie, book, etc.
  • 29% add their support to a cause, an organization or a belief.
  • 26% share unique things.
  • 22% let others know what they’re doing.
  • 20% add to a thread or conversation. 10% show they’re in the know.

The New York Times did a spectacular study on why we share a few years ago that is informative on the topic of social media sharing. This study managed to identify five major factors for sharing:

  • To bring valuable and entertaining content to one another. 49% of respondents say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.
  • To define ourselves to others.  68% of respondents said they share to give others a better sense of who they are and what they care about.
  • To grow and nourish our relationships. 78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with.  
  • For self-fulfillment. 69% said they share information because it allows them to feel more involved in the world.
  • To get the word out about causes they care about.  84% of respondents share because it is a good way to support causes or issues they care about.                                        

Why do you like, comment, and share?

With all the science and research aside, why do you personally spend time on Facebook and other social networks liking, commenting, and sharing?  We’d love to know so post a comment below.

Sources

How Content Marketing Drives Search Engine Marketing

Ranking on Google

Everybody wants to rank at the top of Google, but the reality is that Google only wants to place people who deserve it. Publishing a web page and placing a few keyword phrases on it does not guarantee you will rank. As a matter of fact, there are no guarantees with search engine rankings since Google is 100% in control of its ranking algorithm. However, there is one thing that comes really close to a guarantee. If you’ve been following the digital marketing landscape for the past couple years, you might already know it. If not, the answer is great content marketing combined with a solid promotional strategy.

Content Marketings Drives Shares and Links Which Drive Rankings

With solid content marketing, you create high quality content pieces that your target audience wants to read and share. The reason they want to read and share it is because your content helps them solve a problem. Do this and you’re well on your way to seeing a return on your digital marketing efforts. In turn, people who like and share you content create social media signals and link back to your web page from their own. This in turn creates quality back links, which are HUGE in Google’s eyes for ranking you well.

To give you an idea of the quality of content I’m talking about for your own website, check out this executive coaching infographic created for The Leadership Crucible. This particular content piece received 85 social shares within the first day or so of it being released. In particular it got shares from other industry thought leaders (I’m talking about authors, Forbes contributors, etc.). As a result, it also quickly shot to the first page of Google for “executive coaching infographic”.

1st Page of Google Result for Executive Coaching Infographic

The True Path to Content Marketing and Search Engine Success

Keep in mind though, there is a lot of hard work that goes on behind the scenes of content marketing. A piece that shares well and ranks well (or quickly, for that matter) requires thorough research, high quality production resources, establishing connections with influencers in your industry, and follow through. While the content piece popped out of the gate, the reality is that it took a month of prior work to make the content piece good enough to do well in a competitive industry such as leadership coaching. One way I frame this in my own mind is to remember a quote from Abraham Lincoln, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

If you liked what you read or have a question, leave a comment below. We love hearing from you at Clicked Studios.

Q&A: How Do I Get More Unique People to My Website?

We received an email asking the question, “how do I get more unique people to my website?” Since this is a pretty hot topic these days, we figured we’d share our response to help everyone get a better understanding of the broad digital strategies one can use to generate awareness for their website.

To generate awareness for your website you have a couple broad options.

  1. Digital Media Purchases – This would include things like purchasing CPC or CPM banner ads with re-targeting (not to be confused with re-marketing) on niche websites, Google Adwords, and targeted Facebook ads.
  2. Content marketing – Essentially, building valuable content on your company blog and then promoting it to the right websites and social media influencers to gain new traffic sources and the added benefit of search engine rankings for a second source of traffic.
  3. Guest Posting – Similar to content marketing, but the difference is that you reach out to authoritative blogs within your industry to write content on their website so you can leverage their audience in exchange for your knowledge and insight.
  4. Social media marketing in the context of joining conversations online where people are talking about issues within your industry. In a broad sense, these conversations are happening on the typical social networks like Facebook, Twitter, Google+, and LinkedIn plus forums, Q&A websites, video sites, etc.

The Biggest Mistake We See Brands Making on Social Media

Pros and Cons

As I’m sure you guessed, each of these 3 strategies have their pros and cons depending on your offer and brand.  Each one has different long-term and short-term costs along with timelines for how quickly they start generating traffic.

The State of Online Marketing in 2014 – Presentation

Here is our presentation given at the Missouri Meetings & Events’ 2014 St. Louis Regional Expo
on May 19 – 20, 2014. In this presentation you’ll learn the foundations of what creates an effective, attention grabbing message and what ways you can start promoting your product or service online.

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5 Principles To Get The Most Out of Social Media

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Photo by acaben.

Everyone knows social media is powerful. With around 1.15 billion users on Facebook, 1 billion users on Google+, 554.7 million users on Twitter, and 277 million LinkedIn users, you cannot deny the potential reach your company can harness with a good social media strategy.

So, why is it so many people get on these social networks and don’t find success? They have access to billions of people. It would seem there is no way one could fail. Most people, however, do fail and it is because they go about using social media the wrong way.

Here’s a common scenario. Maybe it will sound familiar. You find out about the latest new social network, so you sign up. Then you add your friends from real life. After a while, the network may suggest a few other people you know so you add them too. Then you hear that content is king for marketing online so you start adding status updates here and there. Every once in a while you find a good article so you link out to that as well. Some time goes by and you start to realize nothing is really happening on your social network. Maybe you got a lead or two… but you definitely did not get that wave of leads crashing into your business that you thought social media could provide. It is at this point many people write off social media as a fad and ineffective. The truth is social media can be very effective, but it has to be used in the right way.

We’ll explore some general principles now to get you started on social media the right way.

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