Category Archives: UI & UX Design

Mail Bag Q&A: How do I make my website accessible for visually impaired individuals?

In this this mail bag Q&A, a person who runs a company focused on senior home care asked, “how do I make my website accessible for visually impaired individuals?”

People with visual impairments may use screen readers to listen to a website’s content instead of trying to read it. It is important to make sure text is presented within the code instead of images and special components as much as possible. Should text be saved in an image or video, one step to provide accessibility is to provide a transcript. Additionally, since a visually impaired user may not be able to see images, it is important to use ALT tag in the code so that a description of that image can be provided for a screen reader. Another major accessibility concern is making sure links are clearly labeled so that a user knows where the link leads. For example, clearly label a link as the name of the page it should link to instead of using words like “click here” or “click this”.

Generally, the majority of accessibility relies on the group or individuals responsible for creating content to create duplicate versions of content that are accessible. For example, if creating an image or video, there needs to be a text or audio version available as well. Here’s a checklist of general accessibility guidelines provided by the W3 Consortium, an international community where Member organizations, a full-time staff, and the public work together to develop Web standards.

Mail Bag Q&A: How do you create an easy to use website?

In this Q&A, we have a question from a person wanting to know, “how do I create an easy to use website?

Creating simple and easy to use websites is built upon a concept called Hick’s Law. It states that the more choices you give a person, the longer and less likely that person is to make the choice you desire him to make. With that idea in hand, an easy to use website minimizes the number of choices you give a person at any given time in the navigation of the website. In order to achieve this, one must decide what messages and actions are the most important ones to them for display on the website. Sorting these messages and actions by level of priority in relation to one’s business objectives is the best way to figure out how to design a website. An easy way to think about this is with the concept of lead generation web pages with high conversion rates. The best ones historically have shown to use very limited navigation elements, if any at all, combined with a large bold message and minimal form elements to collect a prospect’s information. Another easy and recognizable example is It’s core objective is to get people to search, so they present a very clean and minimal user interface with the search text field boldly placed in the center of the web page.