A solid search engine optimization plan can do wonders for a business that executes it well and consistently over time. Here are six reasons to make sure you don’t forget about SEO at your own company.
- SEO Enables People to Find Your Business
Search engine optimization (SEO) is important because it helps your website be found on Google. Google is your major priority when it comes to search engine marketing because it controls 77.82% of the search engine market space on desktop computers of December 2016. Google absolutely dominates the competition in mobile search with a 93.76% market share.
- Ensures Your Business Shows for the Right Keywords
By properly optimizing your website, Google can find your website and rank it for keyword terms that your prospective customers and clients are looking for every day.
- Potential for Consistent, Long-Term ROI
Your company can see significant long-term ROI with search engine marketing because once you rank the traffic can be very consistent and plentiful.
- It’s Integral to the Way Modern Buyers Discover Products and Services
Businesses that overlook SEO are leaving a major piece of the online visibility pie on the table. With so many people using their computers and smart phones to search Google, it is natural that you would want your website to be found via Google searches.
- The Fat Head vs. The Long Tail
With SEO, you can rank for major keyword terms for your industry as well as longer phrases made up of 4-5+ keywords. An interesting and counter-intuitive concept is that you can potentially get more traffic from these multiple keyword phrases, despite each individual phrase getting little traffic on its own. In total, the low traffic keywords work together to bring you multiple sources of search engine traffic that are very targeted to what you have to offer. By getting traffic from very targeted searches, the person’s intent is more in line with what you have to offer and your chances of converting them into an email subscriber or customer are much higher.
- You Build a Foundation
The reasons above are the foundation for why every business should take building a blog for their company website seriously. By building a blog with proper SEO tactics and quality content, your website naturally becomes a tool to help drive traffic to your business when combined with appropriate promotional strategies.
Real World Examples of SEO Fueling Client Business Growth
B2C eCommerce – The graphs below show what the combination of on-page keyword optimization and healthy online promotion achieved for one of Clicked Studios’ client. Prior to this combo strategy, the client averaged 50% less in gross revenues from their eCommerce website than in the current year. Over the course of their existence, the online store increased their online visibility by gaining back links from 150+ relevant websites.
As a result, revenue climbed steadily into the $20,000/mo. range, which is now double that of the previous year including the typical seasonal dip.
B2B Traffic Generation – In this next example, another client who is in early stages of search engine optimization and high-quality content creation doubled the amount of new incoming visitors to the website after only a modest couple months of work. In the graph below, you can see that traffic increased by 193.59% for new sessions and 229.39% for new users from the year before and is expected to rise as efforts continue and build on previous month’s accomplishments.
You can see from these case studies that search engine optimization and content marketing need to be taken seriously if you don’t want to be leaving money on the table. If you want to learn more about the technical details, take a look at Matthew Woodward’s e-commerce SEO guide to find more ways of driving traffic to your website through SEO.
Will you be focusing on SEO and content marketing in 2015?
Let us know what your plans are for SEO and content marketing in 2015. Are you currently working on it or just thinking about it? Write a comment below and keep the discussion going.
Interesting article. Thanks for sharing some of the examples of how things are working in the real world. I don’t really get what you mean about getting more traffic from low traffic keywords. Can you explain that more?
Thanks and here’s what we mean about low traffic keywords. Most people’s first thought for SEO is to rank for a main term like “gift card”. If you used a keyword research tool, you might see it gets a hypothetical 20,000 searches per month in the USA. You would then start building content and trying to gain back links to rank your web page for the term “gift card”. The only downfall to this is that unless you already have a relatively strong and authoritative domain name, it will be extremely hard to rank for that keyword anytime soon. The low traffic keywords we were referring to above are a work around to get traffic from your niche keywords. So instead of “gift card”, you might be looking at terms like a number of keyword phrases like “buy local restaurant gift cards”, “Tampa, FL gas gift card”, “best gift cards to buy”, and so on. Performing keyword research might could give you anywhere from a handful to hundreds of “long tail” low-traffic keywords to optimize for. You would still perform many of the same outreach and promotional strategies as you would for a high traffic keyword, but you’ll see results faster because there is usually less competition for these low traffic keywords. When you start ranking high for 10’s or 100’s of these low traffic keywords that get perhaps hundreds of searches per month individually, they make up for the difference by bringing more traffic in total. We like to think of it as fishing with a net instead of a spear.
Very relevant. SEO and content marketing are even more important now that the sales process has changed. Thanks for the informative post.
Amazing article. I found what I was looking for. Thanks for sharing such a great article!