Case Study: House of Denmark Website Redesign and Digital Marketing StrategiesFrank Spohr2019-09-06T09:54:37-05:00
An Eye for High Design Leads to High Returns Case Study: House of Denmark Furniture
House of Denmark came to Clicked Studios needing a major revamp of their current website. The modern European furniture retailer had built their old website using internal tools that made their content and inventory update process very slow. The layout design had also started to show its age as it had been built years before the mobile revolution.
A Path Towards an Easier to Manage and Eye-Appealing Website
To bring House of Denmark’s website into modern times, Clicked Studios created a whole new mobile-friendly responsive layout design that reflected their brand’s unique modern and European furniture design philosophy. With a focus on clean lines and negative space, House of Denmark’s new layout design hits the mark. Behind the scenes, the new website is powered by a fully functional content management system. Instead of having to worry about code every time they want to add a new furniture category or product to the website, House of Denmark’s staff can quickly add their new product pictures and content with ease.
Attaining 460% List Growth through Digital Marketing Strategies Focused on the Long-Term
House of Denmark had invested heavily in search engine marketing. Monthly traffic levels were healthy, but Clicked Studios noticed that many visitors were being wasted due to ineffective conversion and list building strategies on the old website.
During the course of launching the new website, an emphasis was placed on implementing new strategies to convert more website visitors into marketing email list subscribers. New prospects started joining the list immediately upon implementation.
Over the course of a year, sign-ups for this new list surpassed the other lists House of Denmark had been building over the past 5 years.
At the one year mark, list growth equaled 250% compared to prior lists and is still growing to this day with the overall list growth totaling 460% as of September 2019.
With these strategies in place, House of Denmark can effectively market and sell to an ever growing base of prospects and customers.