The State of Online Marketing in 2014 – Presentation

2014-05-30T21:29:53+00:00By |

Here is our presentation given at the Missouri Meetings & Events’ 2014 St. Louis Regional Expo
on May 19 – 20, 2014. In this presentation you’ll learn the foundations of what creates an effective, attention grabbing message and what ways you can start promoting your product or service online.

Slide Overview

1. The State of Online Marketing in 2014 A CLICKED STUDIOS PRESENTATION BY FRANK SPOHR
2. TONS OF WAYS TO MARKET YOUR BUSINESS ONLINE TODAY
3. Easy to Spend Money Quickly With Any of These Methods
4. Google Adwords generated 31% more clicks in 2013 than 2012 and generated over $50 BILLION in revenue.
5. Mobile Devices Are Growing Like Crazy 32% of Paid Search Clicks Q4 2013
6. Mobile Devices Are Growing Like Crazy 32% of Paid Search Clicks Q4 2013 http://www.delegator.com/2014/02/12-google-adwords-facts-trends-from-2013/
7. Facebook Makes 52% of Its Revenue from Mobile Ads 7.87 BILLION TOTAL ANNUAL REVENUE – ALL DEVICES http://www.businessinsider.com/facebook-q4-2013-earnings-2014-1
8. DESPITE THIS WILD GROWTH, THERE ARE OTHER WAYS TO MARKET ONLINE THAT DON’T NECCESSARLIY REQUIRE AD- SPEND!
9. MORE ON THAT LATER!
10. FIRST, A LITTLE SCIENCE ON CREATING MESSAGES THAT GET INTO PEOPLE’S HEADS
11. WHAT GOOD IS MARKETING IF PEOPLE DON’T PAY ATTENTION TO YOUR MESSAGE?
12. THERE ARE SPECIFIC WAYS YOU CAN COMMUNICATE THAT ARE MORE LIKELY TO PENETRATE SEEMINGLY THICK SKULLS.
13. THE RIGHT WAY SIMPLE, HIGH CONTRAST, VISUAL CONCEPTS
14. THE RIGHT WAY SIMPLE, HIGH CONTRAST, VISUAL CONCEPTS THAT EVOKE EMOTION AND FEELING
15. WE WORK ON THE HARD STUFF SO YOU DON’T HAVE TO. 10 TIPS FOR MORE FUN AND PROFITABLE EVENTS
16. NEED TO GROW YOUR BUSINESS? WE’VE GOT THE WATER TO HELP YOU FIND NEW CUSTOMERS.
17. THE WRONG WAY COMPLICATED, ABSTRACT CONCEPTS THAT EVOKE ANALYTICS AND CRITICAL THINKING
18. USING THE ABCXYZ METHOD WE CAN INCREASE YOUR SALES BY 63.7%. USING A NEW FORM OF DIGITAL MARKETING THAT HAS BEEN DEVELOPED USING STATISTICALLY SIGNIFICANT SPLIT A/B TESTS, ACME GROUP CREATES SYNERGY AT AN EXCEPTIONAL RATE. WE ARE CONFIDENT YOUR WILL HAVE SIGNIFICANTLY LESS BOUNCE RATES AND HIGHER CTR WITH EACH MEDIUM AND CHANNEL WE TOUCH.
19. WHY DOES IT WORK LIKE THIS?
20. Neuroscientists discovered incoming messages pass through 3 distinct levels within the brain. The Croc Brain The Mid Brain The New Brain
21. All incoming messages start with the croc brain, which has 3 primary concerns: Can I eat it? Will it hurt me? Can I mate with it?
22. It also happens that the croc brain is highly visual and sensitive to movement. How else would it be aware of a potential danger?
23. We can use these evolutionary facets to better craft our messages.
24. This is why Facebook and Twitter posts with pictures get more views and clicks. This is why most people like watching video instead of reading.
25. 1. PHOTO POSTS GET 39% MORE INTERACTION Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best. Via FastCompany http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about
26. http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about
27. Long, complicated ideas are a threat to the croc brain. It has to first see your idea as a non- threat and as something that will benefit it.
28. WANTING = THE RELEASE OF A NEUTROTRANSMITTER CALLED DOPAMINE
29. Wanting is only half the story. You ultimately want to create “desire”. Desire = Wanting (Dopamine) + Tension (Norepinephrine)
30. The neurotransmitter dopamine is released because the brain is excited and alert to the possibility of a new, unique discovery and norepinephrine is released when the brain realizes there are stakes and consequences if it can’t get the new object of its desire. In other words, norepinephrine indicates importance.
31. THIS FORMULA WORKS ON ANY MARKETING CHANNEL BECAUSE IT IS BASED ON HUMAN NATURE. LETS DIVE INTO THE PLAYING FIELD OF ONLINE MARKETING IN 2014.
32. GOOGLE ADWORDS PRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO TARGET BY KEYWORD. CONS: DIFFERENT MARKETS CAN BE VERY EXPENSIVE TO REACH. LEGAL AND INSURANCE KEYWORDS CAN BE AS HIGH AS $200 PER CLICK. OTHER MARKETS CAN FETCH KEYWORDS FOR A COUPLE DOLLARS PER CLICK. CAN BE DAUNTING FOR SMALL BUDGETS.
33. FACEBOOK ADS PRO: FAST RESULTS. INSTANT TRAFFIC. EASY TO TARGET BY DEMOGRAPHICS. AFFORDABLE FOR SMALL BUSINESSES (ABOUT $4.50 CPM). IN-LINE NEWSFEED ADS GENERATE UNHEARD OF CLICK THRU RATES OF 3% TO 6% ON MOBILE AND 0.5% TO 2% ON DESKTOP. http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/
34. CONS: RIGHT SIDE ADS SUFFER FROM LOWER CLICK THRU RATES. AD SATURATION IS LOW. AN AD IS SEEN BY ABOUT 5% OF THE TIME IN A NEWSFEED, SO IT ISN’T GREAT FOR REPEATED EXPOSURE STRATEGIES. http://digiday.com/platforms/facebook-ads-are-killing-it-but-why/
35. SEO AND SEM PRO: QUALITY, STEADY TRAFFIC. EASY TO SEE DEMAND WITH KEYWORD RESEARCH TOOLS BEFORE PURSUING CAMPAIGNS. POTENTIAL FOR RAPID GROWTH AT FIXED COSTS. RELATIVELY QUICK AND EASY TO RANK FOR MOST LOCAL AND CITY FOCUSED KEYWORD TERMS.
36. SEO AND SEM CONS: COMPETITIVE KEYWORDS AND/OR BRAND NEW WEBSITES CAN TAKE 6 – 12 MONTHS TO RANK WELL. HAVE TO PLAY BY GOOGLE’S RULES SINCE THEY OWN 67% OF THE SEARCH ENGINE MARKET.
37. BLOG MARKETING PROS: ESTABLISH YOUR BRAND AS AN AUTHORITY AND EXPERT. REINFORCES TRUSTWORTHINESS. GENERATE TRAFFIC WITHOUT BUYING ADS OR WAITING TO RANK ON SEARCH ENGINES. HELPS BUILD RELATIONSHIPS WITH OTHER BLOGS FOR ADDITIONAL EXPOSURE.
38. REDDIT.COM MARKETING “THE FRONT PAGE OF THE INTERNET” PROS: QUICK ACCESS TO A HUNGRY AUDIENCE SEGEMENTED BY INTERESTS. 6% OF ENTIRE INTERNET IS HERE. POTENTIALLY HUGE TRAFFIC TO YOUR WEBSITE WHEN VOTED TO THE TOP. EASY TO GAIN FEEDBACK FREE TO POST.
39. REDDIT.COM MARKETING “THE FRONT PAGE OF THE INTERNET” CONS: Heavy demographic slant towards young men. Traffic is a spike unless it gets picked up by other websites and online media. May need to post non-promotional items first to win trust of peers in sub-reddits.
40. http://www.pewinternet.org/files/old-media/Files/Reports/2013/PIP_reddit_usage_2013.pdf
41. REDDIT.COM MARKETING “THE FRONT PAGE OF THE INTERNET” On a related note, you can achieve the same style of results and traffics by being active in website forums that pertain to the niche you are active in.
42. VIDEO MARKETING PROS: CONTENT IS VERY ENGAGING BY NATURE. EASY TO TRACK VIEWS AND CLICK THRUS. AD COSTS ARE AS LOW AS $0.03 PER VIEW. COMPANIES LIKE GO TO PRO VIDEO CAMERAS SAY THIS TYPE OF MARKETING IS PRICELESS FOR THEIR BRAND. EASY TO SEGMENT WHICH AUDIENCES SEE YOUR MESSAGE.
43. VIDEO MARKETING CONS: TIME AND EFFORT TO CREATE VIDEO ADS. YOUTUBE MARKET IS GEARED HEAVILY TOWARDS “GENERATION V”, WHICH IS MAINLY 18 – 34 YEAR OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE CENTRIC BRANDS OR TRADITIONAL BRANDS.
44. VIDEO MARKETING CONS: TIME AND EFFORT TO CREATE VIDEO ADS. YOUTUBE MARKET IS GEARED HEAVILY TOWARDS “GENERATION V”, WHICH IS MAINLY 18 – 34 YEAR OLD MEN. MAY NOT BE A GOOD FIT FOR FEMALE CENTRIC BRANDS OR TRADITIONAL BRANDS.
45. VIDEO MARKETING A SUCCESS STORY OF A SMALL KNITTER WHO WENT FROM LOCAL TEACHER TO FULL TIME ONLINE INCOME SPENDING ABOUT $100 A MONTH ON YOUTUBE ADS. https://www.youtube.com/watch?v=ZltqGT3B3bI
46. SOCIAL MEDIA MARKETING FACEBOOK AND TWITTER ARE GREAT FOR B2C. PREREQUISITE: YOU HAVE TO HAVE FRIENDS AND FOLLOWERS. LINKEDIN IS GREAT FOR B2B. ONCE AGAIN, YOU NEED AN AUDIENCE. JUST POSTING TO YOUR TIMELINE WILL NOT GET YOU FAR.
47. SOCIAL MEDIA MARKETING HOW DO YOU GET FRIENDS? JOIN AND CREATE FACEBOOK GROUPS BECOME ACTIVE. SHARE CONTENT THERE. NOT JUST YOUR TIMELINE.
48. SOCIAL MEDIA MARKETING HOW DO YOU GET FRIENDS? FOLLOWERWONK.COM FOR TWITTER
49. SOCIAL MEDIA MARKETING HOW DO YOU GET FRIENDS? CREATE AND JOIN LINKEDIN GROUPS
50. FOR MORE STRATEGIES AND TACTICS CLICKEDSTUDIOS.COM

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